Paid Advertisement Management

Campaign Audit & Strategy

Before we launch anything, we take a deep dive into your existing ad account(s) — whether it’s Google Ads, Meta, LinkedIn.
We evaluate campaign structure, keyword quality scores, audience performance, ad placements, bidding models, and spend distribution. Using this analysis, we identify areas of wasted budget, low-performing segments, and missed opportunities.

From there, we build a tailored Paid Advertisement Management blueprint:

• Channel selection based on your audience and offer

• Full-funnel campaign mapping (cold, warm, hot audiences)

• Competitor ad research & positioning

• Budget allocation by platform, funnel stage, and intent

• ROAS benchmarks and KPIs per campaign

This foundation ensures every dollar we manage has a clear strategy behind it.

Keyword & Audience Targeting

Precise targeting is the cornerstone of successful Paid Advertisement. We go beyond basic keyword research and demographic targeting to deeply understand your ideal customer.

Our targeting methodology includes:

• Intent-based keyword mapping (transactional, navigational, informational)

• SKAGs (Single Keyword Ad Groups) to maximize Quality Score

• Custom & Lookalike audience creation using CRM data or pixel behavior

• Layered targeting based on device, time, location, behavior, and stage in the funnel

• Dynamic remarketing lists based on site actions (cart abandonment, blog visits, etc.)

• Competitor targeting (where platform allows)

We also build extensive negative keyword lists and audience exclusions to prevent ad spend from being wasted on irrelevant clicks.

Ad Copy & Creative Development

Most ads fail because they blend in. At Clixentric, we create high-performing ad creatives that are scroll-stopping, conversion-driven, and built for testing at scale.

What we deliver:

• Compelling headlines that address pain points or highlight benefits

• CTA-focused ad copy matched to funnel stage (awareness vs. conversion)

• Creative variants for different formats — static, video, carousel, story, responsive

• Audience-specific messaging (new vs. returning users)

• Platform-specific tone and compliance alignment (Meta policies, Google Ads guidelines)

• Consistent A/B testing to optimize CTR, conversion rates, and ad relevance scores

All creatives are optimized for mobile-first experiences and designed to reduce ad fatigue over time.

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Conversion Tracking & Analytics

You can’t improve what you can’t track, so we treat tracking setup with precision.

Here’s how we ensure total visibility:

• Google Tag Manager setup with event-based triggers (form fills, CTA clicks, downloads, etc.)

• GA4 configuration with UTM parameters and custom conversion goals

• Enhanced conversions and offline tracking integration (for B2B or CRM-based models)

• Meta Pixel, LinkedIn Insight Tag, and platform-specific pixels implemented and validated

• Attribution modeling (first click, last click, data-driven) to understand full-funnel influence

• Custom dashboards in Looker Studio or platform-native tools for real-time performance monitoring

We also conduct monthly tracking audits to ensure no blind spots or broken tags are affecting your ROAS.

Budget Management & Optimization

Paid campaigns are dynamic, and so is our management style. We don’t just “set and forget” your budget.

Instead, we run continuous micro-optimizations that improve performance week over week:

• Budget reallocation based on ROAS, CPA, CTR, and bounce rate

• Smart bidding strategy tuning (Maximize Conversions, Target ROAS, Manual CPC testing)

• Placement optimization (e.g. mobile vs. desktop, network exclusions, ad schedule tuning)

• Pausing underperformers and scaling top-performing ads

• Performance experiments (split-testing audiences, copy, visuals, landing pages)

We also schedule weekly reviews and monthly performance reports to keep you in control and confident in every budget decision.