ROI-Driven Ad Strategy That Converts
Our Paid Advertisement Management t services focus not just on traffic but on performance. Every campaign we create is engineered with ROI in mind, using precise targeting, compelling ad creatives, and continuous optimization to convert clicks into real business results.
- Keyword & intent targeting strategy
- Campaign funnel design
- Google Ads & Meta Ads optimization
- Retargeting & remarketing flows
- Landing page alignment
- Budget pacing & optimization
- Ad copy & visuals
clixentric
How Paid Advertisement Management Drives Growth Across the Funnel
Get instant visibility. Fuel consistent conversions.
Whether it’s brand awareness or direct response, Paid Advertisement Management services play a crucial role in driving results at every funnel stage. At Clixentric, we design ad journeys that follow your customer from the first click to the final conversion, while optimizing every stage in between.
Certified Paid Advertisement Management Experts. Transparent Execution.
With certified Google Ads professionals and 10+ years of campaign management experience, we know how to make every rupee count. From eCommerce and SaaS to real estate and healthcare, our Paid Advertisement. Management services have delivered over $50 Million+ in attributed revenue for clients globally.
what you get
What’s included in our Paid Advertisement Management services?
From ad copy to audience targeting, our Paid Advertisement. Management strategy is built to convert clicks into customers.
Strategy
Targeting
Development
Analytics
Strategy
Campaign Audit & Strategy
Before we launch any campaign, we take a deep dive into your existing ad accounts, whether you are using Google Ads, Meta, or LinkedIn.
We review your campaign structure, keyword quality scores, audience performance, ad placements, bidding methods, and budget distribution.
This helps us identify wasted spend, low performing segments, and missed opportunities.
From here, we build a tailored Paid Advertisement Management blueprint:
Channel selection based on your audience and offer
Full funnel campaign mapping for cold, warm, and hot audiences
Competitor ad research and positioning insights
Budget allocation by platform, funnel stage, and intent
ROAS benchmarks and KPIs for each campaign
This foundation ensures every rupee you invest has a clear strategy behind it and is aligned with measurable outcomes.
Targeting
Keyword & Audience Targeting
Precise targeting is the foundation of successful Paid Advertising. We go far beyond basic keyword research and demographic filters to understand your ideal customer on a deeper level.
Our targeting methodology includes:
Intent based keyword mapping across transactional, navigational, and informational search behaviour
SKAGs (Single Keyword Ad Groups) to improve Quality Score and control relevance
Custom and Lookalike audience creation using CRM data or pixel behaviour
Layered targeting based on device type, time, location, behaviour, and funnel stage
Dynamic remarketing lists built from on site actions such as cart abandonment or high intent page visits
Competitor based targeting wherever the platform allows it
We also create extensive negative keyword lists and audience exclusions to prevent ad spend from being wasted on irrelevant traffic.
Development
Ad Copy & Creative Development
Most ads fail because they look like everything else. At Clixentric, we build high-performing ad creatives that are scroll-stopping, conversion focused, and ready for testing at scale.
What we deliver
Compelling headlines that solve a pain point or highlight a clear benefit
CTA focused ad copy that aligns with each funnel stage (awareness, consideration, conversion)
Creative variations for static images, videos, carousels, stories, and responsive formats
Messaging tailored to specific audience groups (new visitors and returning users)
Platform aligned tone and compliance clarity for Meta and Google Ads
Continuous A/B testing that improves CTR, conversion rates, and relevance scores
All creatives are optimized for mobile first consumption and designed to keep ad fatigue low while improving performance over time.
Analytics
Conversion Tracking & Analytics
You can’t improve what you can’t track, so we treat tracking setup with precision.
Here’s how we ensure total visibility:
Google Tag Manager setup with event-based triggers (form fills, CTA clicks, downloads, etc.)
GA4 configuration with UTM parameters and custom conversion goals
Enhanced conversions and offline tracking integration (for B2B or CRM-based models)
Meta Pixel, LinkedIn Insight Tag, and platform-specific pixels implemented and validated
Attribution modeling (first click, last click, data-driven) to understand full-funnel influence
Custom dashboards in Looker Studio or platform-native tools for real-time performance monitoring
We also conduct monthly tracking audits to ensure no blind spots or broken tags are affecting your ROAS.
Budget Management & Optimization
Paid campaigns are dynamic, and so is our management style. We don’t just “set and forget” your budget.
Instead, we run continuous micro-optimizations that improve performance week over week:
Budget reallocation based on ROAS, CPA, CTR, and bounce rate
Smart bidding strategy tuning (Maximize Conversions, Target ROAS, Manual CPC testing)
Placement optimization (e.g. mobile vs. desktop, network exclusions, ad schedule tuning)
Pausing underperformers and scaling top-performing ads
Performance experiments (split-testing audiences, copy, visuals, landing pages)
We also schedule weekly reviews and monthly performance reports to keep you in control and confident in every budget decision.
Creating Success
What makes our PPC approach so effective?
Search intent meets smart targeting
At Clixentric, we go beyond basic targeting to deeply align each campaign with the search intent behind every click. We analyze the language, behavior, and buying stage of your audience to serve ads that match what they’re actively looking for, whether they’re researching, comparing options, or ready to purchase. This strategic alignment helps us attract more qualified traffic, reduce wasted ad spend, and guide users through the funnel with messaging that resonates at every step.
Creative That Converts
At Clixentric, we believe creative isn't just about aesthetics; it's about performance. Every visual, headline, and caption is crafted to capture attention, communicate value instantly, and prompt immediate action. We develop ad creatives tailored to platform behavior and user psychology, whether it's a scroll-stopping Instagram reel, a high-impact YouTube bumper ad, or a compelling Google search copy. Through continuous A/B testing and performance analysis, we identify top-performing variants and refine them to keep your campaigns fresh, relevant, and conversion-focused.
Transparent, Results-First Reporting
We don’t just show you numbers; we help you understand what they mean. Our performance reports go beyond vanity metrics and deliver insights that tie directly to your business goals. With real-time dashboards, weekly breakdowns, and monthly strategic reviews, you’ll always know how your campaigns are performing and where your budget is going. From ROAS to cost-per-conversion, every metric is tracked, explained, and optimized so you’re empowered to make confident, data-driven decisions.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why Paid Advertisement Management can bring in the numbers
150%
Typical ROI achieved on well-optimized Google Ads campaigns
50%
Reduction in CPA after campaign restructuring using smart bidding & targeting
72%
of brands say PPC is a major driver of revenue growth
FAQ
FAQs about Paid Advertisement Management
Curious about how paid ads can help your business? These quick answers will help you understand the essentials.
We run paid ad campaigns across Google Search & Display, YouTube, Meta (Facebook & Instagram), LinkedIn, and select programmatic platforms.
You can typically see early results within the first 1–2 weeks, with full optimization and scaling happening over 30–90 days.
We handle everything from ad copy to visuals (static, video, carousels), optimized for performance.
If you’re looking for predictable, scalable growth with full control over budget and targeting, PPC is one of the best investments you can make.
